Brian Lee is a multi-disciplinary art director and designer based in New York. Currently Senior Creative @ AKQA.


Graphic Design & Art Direction

Below are a compliation of works designed and art directed by myself. Please reach out a detailed presentation of each work and additional films.


Discipline


Image & Film
Branding
Digital Experience

Clients


Calvin Klein
Victoria Beckham
Tommy Hilfiger
The North Face
Apple
Robinhood
Japan Airlines


Contact


Brianlee89@gmail.com
Resume here








Apple
Product Design & Digital Experience




The Explore App was designed for the launch of the iPhone 13 to guide users through its new features.

It was set as the default app on display iPhones worldwide and was created during a time when social distancing prevented staff from interacting directly with customers.

We solved this issue by creating a self-explanatory app that allowed users to explore the iPhone 13 independently.













Chase, Digital Experience & Product Design

Designed the in-store digital experience for the launch of the iPhone 13, where users were prompted to explore new features and technologies by themselves.


















Victoria Beckham x Reebok, Branding










Calvin Klein Underwear FW 2021, Image












The North Face, Digital Experience & Product Design

A top to bottom re-design of the entire digital shopping experience with mobile-first strategy. Developing new typography styles, navigation and modules for product imagery, detail, technology and community pages.













Calvin Klein x Heron Preston, Image & Film

Calvin Klein and Heron Preston collaboration is a re-branding of the CK brand featuring real style stories, told by real people, made to inspire creation and expression through personal style.










Robinhood, Graphic Design & Animation

Developed multiple key visuals and out of home animation for Robinhood‘s 24 Hour Stock Market campaign that was initiated over major New York media placements.











Calvin Klein Underwear, Packaging


       












Calvin Klein Spring 2022: All Together
Imagery & Film

For Spring 2022, we re-thought our future, our community, the world we live in. We showcased this new age of Calvin Klein product through communities and collectives. Real people coming together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes. A campaign that’s all about connection, unified through Calvin Klein styles.

Photographer Glen Luchford and director Melina Matsoukas captured an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity, including JENNIE, Vince Staples, Dominic Fike, Solange Knowles and Burna Boy.


















Tommy Hilfiger, SS 2016

The first-ever of collaboration between F-1 superstar Lewis Hamilton and Tommy Hilfiger. Tapping into a trans-continental love for cars and racing, this campaign emphasized the gritty racing world of burnt rubber and smoke.

Captured by photographer Mikael Jansson, inspired by his book Speed of Life.















Infosys, Film & Imagery

Iga Świątek takes centre court in a global campaign featuring imagery that showcases the evolution of an athlete. Iga’s story showcases her ability to adapt her game within a single match, evolving in stages.












Japan Airlines, Digital Experience & Product Design

An A.I. powered concierge for a 1 on 1 interactive customer support experience.





Thank you.