WEMADE
Logo & Identity System (Pre-Launch)
WEMADE is one of Korea’s leading game and technology companies, with a portfolio spanning global game IP, blockchain platforms, and emerging digital experiences.
Working with WEMADE to redefine its brand from the ground up — creating a custom logo and typeface, a broader identity system, digital experience, and visual language designed to bring greater clarity, confidence, and cohesion to a rapidly evolving company.
Working with WEMADE to redefine its brand from the ground up — creating a custom logo and typeface, a broader identity system, digital experience, and visual language designed to bring greater clarity, confidence, and cohesion to a rapidly evolving company.
3D Animation (WIP)
Working with a generative artist to develop a custom motion language for WEMADE — exploring how particles, light, and material can come together to form the identity in motion.
The system is designed to feel less like a traditional logo reveal and more like something emerging into existence: unstable, atmospheric, and digital before resolving into a precise, solid mark.
Working with a generative artist to develop a custom motion language for WEMADE — exploring how particles, light, and material can come together to form the identity in motion.
The system is designed to feel less like a traditional logo reveal and more like something emerging into existence: unstable, atmospheric, and digital before resolving into a precise, solid mark.
WEMADE
Digital Experience & Social — Optimized for Mobile, please experience at https://www.wemade.com/
Reimagining WEMADE’s digital presence across web and social, I developed the full digital experience from UX and interface design to visual systems, motion, and immersive storytelling.
My role extended across every touchpoint — designing the website experience, developing custom 3D assets, shaping copy and content structure, and directing photography, film, and drone shoots of WEMADE’s headquarters — creating one cohesive brand experience across digital, social, and physical moments.
My role extended across every touchpoint — designing the website experience, developing custom 3D assets, shaping copy and content structure, and directing photography, film, and drone shoots of WEMADE’s headquarters — creating one cohesive brand experience across digital, social, and physical moments.
WEMADE
Interior Cafe (WIP)
Extending the new identity into WEMADE’s physical environment, we’re developing a café and social space for the company’s headquarters.
The concept brings together hospitality, workplace, and brand experience — using sculptural forms, industrial materials, and flexible seating to create a space that feels distinctly WEMADE while still functioning as an everyday place to gather, pause, and connect.
The concept brings together hospitality, workplace, and brand experience — using sculptural forms, industrial materials, and flexible seating to create a space that feels distinctly WEMADE while still functioning as an everyday place to gather, pause, and connect.
mParticle
Digital Experience
Redesigning mParticle’s digital experience to make a complex data platform feel more intuitive, approachable, and cohesive.
The work focused on translating its product ecosystem into a clear visual and UX system — combining information architecture, interaction, typography, motion, and storytelling to create a more confident and engaging brand experience.
https://www.mparticle.com/
The work focused on translating its product ecosystem into a clear visual and UX system — combining information architecture, interaction, typography, motion, and storytelling to create a more confident and engaging brand experience.
https://www.mparticle.com/
Apple
Product Design & Digital Experience
The Explore App was designed for the launch of the iPhone 13 to guide users through its new features.
It was set as the default app on display iPhones worldwide and was created during a time when social distancing prevented staff from interacting directly with customers.
We solved this issue by creating a self-explanatory app that allowed users to explore the iPhone 13 independently.
It was set as the default app on display iPhones worldwide and was created during a time when social distancing prevented staff from interacting directly with customers.
We solved this issue by creating a self-explanatory app that allowed users to explore the iPhone 13 independently.
Victoria Beckham x Reebok
Logo Design & Identity
Developed a distinguished logo and branding identity for Victoria Beckham in collaboration with Reebok sportswear.
Crafted a trio of bespoke logos, each tailored for diverse applications across product and packaging.
Logo Design & Identity
Developed a distinguished logo and branding identity for Victoria Beckham in collaboration with Reebok sportswear.
Crafted a trio of bespoke logos, each tailored for diverse applications across product and packaging.
The North Face
Digital Experience & Product Design
Executed a comprehensive redesign of the digital shopping experience, employing a mobile-first strategy. This initiative encompassed the development of refined typography styles, enhanced navigation, and sophisticated modules for product imagery, detailed information, technology, and community engagement pages.
Digital Experience & Product Design
Executed a comprehensive redesign of the digital shopping experience, employing a mobile-first strategy. This initiative encompassed the development of refined typography styles, enhanced navigation, and sophisticated modules for product imagery, detailed information, technology, and community engagement pages.
Robinhood
Graphic Design & Animation
Developed multiple key visuals and out of home animation for Robinhood‘s 24 Hour Stock Market campaign that was initiated over major New York media placements.
Calvin Klein Underwear
Packaging
Redefined the packaging aesthetics for Calvin Klein, encapsulating the brand's iconic elegance and modernity. The design harmoniously blends minimalist sophistication with innovative functionality, creating a visually compelling and tactilely engaging experience. Each packaging element is meticulously crafted to reflect Calvin Klein's commitment to luxury and contemporary style, enhancing both the consumer's unboxing journey and the brand's prestigious identity.
Infosys
Film & Imagery
Iga Świątek takes centre court in a global campaign featuring imagery that showcases the evolution of an athlete. Iga’s story showcases her ability to adapt her game within a single match, evolving in stages.
Japan Airlines
Digital Experience & Product Design
Engineered a cutting-edge digital experience featuring an AI-powered concierge, delivering bespoke, one-on-one interactive customer support. This advanced solution redefines personal assistance, providing passengers with a highly responsive and intuitive support experience tailored to their individual needs.
Digital Experience & Product Design
Engineered a cutting-edge digital experience featuring an AI-powered concierge, delivering bespoke, one-on-one interactive customer support. This advanced solution redefines personal assistance, providing passengers with a highly responsive and intuitive support experience tailored to their individual needs.