https://brianlee.design Portfolio Brian Lee Tue, 25 Aug 2026 00:32:05 +0000 https://brianlee.design en https://brianlee.design/Main-Page Tue, 25 Aug 2026 00:32:05 +0000 Portfolio Brian Lee https://brianlee.design/Main-Page WEMADELogo &amp; Identity System ​(Pre-Launch) WEMADE is one of Korea’s leading game and technology companies, with a portfolio spanning global game IP, blockchain platforms, and emerging digital experiences. Working with WEMADE to redefine its brand from the ground up — creating a custom logo and typeface, a broader identity system, digital experience, and visual language designed to bring greater clarity, confidence, and cohesion to a rapidly evolving company. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c574403c6366d3efd8bfb4f3ed036fca6e05229e8a6a1158e9d5dcfe57035b60/_-3.png" data-mid="251576502" border="0" src="https://freight.cargo.site/w/1000/i/c574403c6366d3efd8bfb4f3ed036fca6e05229e8a6a1158e9d5dcfe57035b60/_-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a766cffcfcdf11ceaee129b51b31940d1353df6527db46886fd952a708d155f/_-5.png" data-mid="251576500" border="0" src="https://freight.cargo.site/w/1000/i/4a766cffcfcdf11ceaee129b51b31940d1353df6527db46886fd952a708d155f/_-5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/323434fd77667374ee7924f1b263b9025033a04ac53530e6ed0491c7a1f3583b/_-2.png" data-mid="251576503" border="0" src="https://freight.cargo.site/w/1000/i/323434fd77667374ee7924f1b263b9025033a04ac53530e6ed0491c7a1f3583b/_-2.png" /> <img width="1902" height="1071" width_o="1902" height_o="1071" data-src="https://freight.cargo.site/t/original/i/058667c481859bd6431eab13f923bb3204f8b8a15b5573d62abff98ba7c95b0c/_-1.png" data-mid="251576504" border="0" src="https://freight.cargo.site/w/1000/i/058667c481859bd6431eab13f923bb3204f8b8a15b5573d62abff98ba7c95b0c/_-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2568b42aa7838f1629f7854251b1b8bc6b185b3a185ff7bdb4f92c4ebcae874d/-.png" data-mid="251576506" border="0" src="https://freight.cargo.site/w/1000/i/2568b42aa7838f1629f7854251b1b8bc6b185b3a185ff7bdb4f92c4ebcae874d/-.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ac7d0948d714fe7d61109716ab6cd3344776ef990b641d1432c6c394d6d0cb8/_.png" data-mid="251576505" border="0" src="https://freight.cargo.site/w/1000/i/4ac7d0948d714fe7d61109716ab6cd3344776ef990b641d1432c6c394d6d0cb8/_.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d4da99def914362caf4ab3a641ad640bb9b4ae0b7b6cc17d5a308be8746a248/WM-Brand-Guidelines_.png" data-mid="251576509" border="0" src="https://freight.cargo.site/w/1000/i/7d4da99def914362caf4ab3a641ad640bb9b4ae0b7b6cc17d5a308be8746a248/WM-Brand-Guidelines_.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aebea97a44522d0ecb4583ff447f6f0469bd1e0e36b711f57aba885085d06d57/WM-Brand-Guidelines_-2.png" data-mid="251576507" border="0" src="https://freight.cargo.site/w/1000/i/aebea97a44522d0ecb4583ff447f6f0469bd1e0e36b711f57aba885085d06d57/WM-Brand-Guidelines_-2.png" /> 3D Animation (WIP) Working with a generative artist to develop a custom motion language for WEMADE — exploring how particles, light, and material can come together to form the identity in motion. The system is designed to feel less like a traditional logo reveal and more like something emerging into existence: unstable, atmospheric, and digital before resolving into a precise, solid mark. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7db779495d508c9b24e366950ae294c66e42a78bd3da4182968514b495b059c6/01-1.png" data-mid="251576494" border="0" src="https://freight.cargo.site/w/1000/i/7db779495d508c9b24e366950ae294c66e42a78bd3da4182968514b495b059c6/01-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e041cb6db357a6e2fe24df01f0f0854cf65a84cb8edc867c645311560feda98c/02-1.png" data-mid="251576493" border="0" src="https://freight.cargo.site/w/1000/i/e041cb6db357a6e2fe24df01f0f0854cf65a84cb8edc867c645311560feda98c/02-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a675fa403562f456082f0ad1d8ba119e16ea18bdac8bf33a509b35f0428c978/0-8182029.png" data-mid="251576496" border="0" src="https://freight.cargo.site/w/1000/i/1a675fa403562f456082f0ad1d8ba119e16ea18bdac8bf33a509b35f0428c978/0-8182029.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f97d1820643463f394a1f6ea117a630ceda912b210d13ffc81d027c7e0d06f4/03-1.png" data-mid="251576492" border="0" src="https://freight.cargo.site/w/1000/i/8f97d1820643463f394a1f6ea117a630ceda912b210d13ffc81d027c7e0d06f4/03-1.png" /> WEMADE Digital Experience &amp; Social — Optimized for Mobile, please experience at&nbsp;https://www.wemade.com/ Reimagining WEMADE’s digital presence across web and social, I developed the full digital experience from UX and interface design to visual systems, motion, and immersive storytelling. My role extended across every touchpoint — designing the website experience, developing custom 3D assets, shaping copy and content structure, and directing photography, film, and drone shoots of WEMADE’s headquarters — creating one cohesive brand experience across digital, social, and physical moments. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d22877ac1745a7ba4c913179abee3224c8a3b1d666824d50ee197d22a7a5707a/WM-Brand-Guidelines_-1.png" data-mid="251582294" border="0" src="https://freight.cargo.site/w/1000/i/d22877ac1745a7ba4c913179abee3224c8a3b1d666824d50ee197d22a7a5707a/WM-Brand-Guidelines_-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a132bf43bcb93f95efae03b1dc9c1d0e6164b181d1e730b882bb6f110a554025/WM-Brand-Guidelines_.png" data-mid="251582411" border="0" src="https://freight.cargo.site/w/1000/i/a132bf43bcb93f95efae03b1dc9c1d0e6164b181d1e730b882bb6f110a554025/WM-Brand-Guidelines_.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eecdb7464c298b11c8eed16b7fef894eadc86b9fa0a7b10deace6c6bb4e255cb/WM-Brand-Guidelines_.png" data-mid="251582293" border="0" src="https://freight.cargo.site/w/1000/i/eecdb7464c298b11c8eed16b7fef894eadc86b9fa0a7b10deace6c6bb4e255cb/WM-Brand-Guidelines_.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51902ea782ca17e9230dfef06a43905d8a7ff7e8778a466868d5e33fa16083ac/--1.png" data-mid="251582413" border="0" src="https://freight.cargo.site/w/1000/i/51902ea782ca17e9230dfef06a43905d8a7ff7e8778a466868d5e33fa16083ac/--1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89ebe9f8665ec02afe6efae09065bd2a4fbeb37960fcd8ed3ad44ee8f68eccf9/-.png" data-mid="251582412" border="0" src="https://freight.cargo.site/w/1000/i/89ebe9f8665ec02afe6efae09065bd2a4fbeb37960fcd8ed3ad44ee8f68eccf9/-.png" /> WEMADEInterior Cafe (WIP) Extending the new identity into WEMADE’s physical environment, we’re developing a café and social space for the company’s headquarters. The concept brings together hospitality, workplace, and brand experience — using sculptural forms, industrial materials, and flexible seating to create a space that feels distinctly WEMADE while still functioning as an everyday place to gather, pause, and connect. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4165df4ed8a50a4967d067fec3641c36da243115bbaaacaa54f036446360766/WM-Brand-Guidelines_-4.png" data-mid="251576565" border="0" src="https://freight.cargo.site/w/1000/i/e4165df4ed8a50a4967d067fec3641c36da243115bbaaacaa54f036446360766/WM-Brand-Guidelines_-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d8bf3cde58f8d3f90baee3e6357163dabbd15d110930f41dba8219a6346dd2e/WM-Brand-Guidelines_.png" data-mid="251576569" border="0" src="https://freight.cargo.site/w/1000/i/6d8bf3cde58f8d3f90baee3e6357163dabbd15d110930f41dba8219a6346dd2e/WM-Brand-Guidelines_.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36c453d186406502d0ecb27e5b72f6a2123f328be2e14b43dbbea0eb09709988/WM-Brand-Guidelines_-1.png" data-mid="251576568" border="0" src="https://freight.cargo.site/w/1000/i/36c453d186406502d0ecb27e5b72f6a2123f328be2e14b43dbbea0eb09709988/WM-Brand-Guidelines_-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/728e964e2637d4e7ac96ac9c49c7c81ac7d3a19ac8983bc544f482a980bc12ec/WM-Brand-Guidelines_-2.png" data-mid="251576567" border="0" src="https://freight.cargo.site/w/1000/i/728e964e2637d4e7ac96ac9c49c7c81ac7d3a19ac8983bc544f482a980bc12ec/WM-Brand-Guidelines_-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8fb2e650e4f3c834d69236c103875f0152ac9509a37cee3f7f0dbe0c2a689d42/WM-Brand-Guidelines_-3.png" data-mid="251576566" border="0" src="https://freight.cargo.site/w/1000/i/8fb2e650e4f3c834d69236c103875f0152ac9509a37cee3f7f0dbe0c2a689d42/WM-Brand-Guidelines_-3.png" /> mParticleDigital Experience Redesigning mParticle’s digital experience to make a complex data platform feel more intuitive, approachable, and cohesive. The work focused on translating its product ecosystem into a clear visual and UX system — combining information architecture, interaction, typography, motion, and storytelling to create a more confident and engaging brand experience. https://www.mparticle.com/ <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5dc2f9b92de4202de5d9f5d1db33e635638b35a4cf3132e8215e12c971ff9d8c/-2.png" data-mid="251605828" border="0" src="https://freight.cargo.site/w/1000/i/5dc2f9b92de4202de5d9f5d1db33e635638b35a4cf3132e8215e12c971ff9d8c/-2.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0ca494da6ca2375d8dd31761dade5a03322437987822b6bba9d7ff5b932f668c/-.png" data-mid="251605827" border="0" src="https://freight.cargo.site/w/1000/i/0ca494da6ca2375d8dd31761dade5a03322437987822b6bba9d7ff5b932f668c/-.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5287612653fe8956d99f9fc9813d13423c4813ea29371d94390dd36147b6d84b/-3.png" data-mid="251605829" border="0" src="https://freight.cargo.site/w/1000/i/5287612653fe8956d99f9fc9813d13423c4813ea29371d94390dd36147b6d84b/-3.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5daaf5c09cd0bc36f40652b50f741b3fb837eca6e5bfdb272d37568c8d22b0fe/-4.png" data-mid="251605830" border="0" src="https://freight.cargo.site/w/1000/i/5daaf5c09cd0bc36f40652b50f741b3fb837eca6e5bfdb272d37568c8d22b0fe/-4.png" /> AppleProduct Design &amp; Digital Experience The Explore App was designed for the launch of the iPhone 13 to guide users through its new features. It was set as the default app on display iPhones worldwide and was created during a time when social distancing prevented staff from interacting directly with customers. We solved this issue by creating a self-explanatory app that allowed users to explore the iPhone 13 independently. Victoria Beckham x Reebok Logo Design &amp; IdentityDeveloped a distinguished logo and branding identity for Victoria Beckham in collaboration with Reebok sportswear. Crafted a trio of bespoke logos, each tailored for diverse applications across product and packaging. <img width="814" height="430" width_o="814" height_o="430" data-src="https://freight.cargo.site/t/original/i/9e95ddf0d639867ffac76a81b725b942fb4dd13ad4d2eb633ada82ff3c42cc08/vb_logo_V3.png" data-mid="251548486" border="0" src="https://freight.cargo.site/w/814/i/9e95ddf0d639867ffac76a81b725b942fb4dd13ad4d2eb633ada82ff3c42cc08/vb_logo_V3.png" /> <img width="814" height="430" width_o="814" height_o="430" data-src="https://freight.cargo.site/t/original/i/4ee8f3b20c3d3eaf43c6455c578881662a6c7ff5e172e62361e5ba82aaec126d/vb_logo.png" data-mid="251548489" border="0" src="https://freight.cargo.site/w/814/i/4ee8f3b20c3d3eaf43c6455c578881662a6c7ff5e172e62361e5ba82aaec126d/vb_logo.png" /> <img width="814" height="430" width_o="814" height_o="430" data-src="https://freight.cargo.site/t/original/i/41d0903f0fb2219f0166b70e426be847476b37d83404a985493aa7f9a99c83ce/vb_logo_V2.png" data-mid="251548488" border="0" src="https://freight.cargo.site/w/814/i/41d0903f0fb2219f0166b70e426be847476b37d83404a985493aa7f9a99c83ce/vb_logo_V2.png" /> <img width="1456" height="912" width_o="1456" height_o="912" data-src="https://freight.cargo.site/t/original/i/787be5a7651ecb910fe3e53d902c76f905b847d0e005f848bb68b1d0af72bf1e/1.png" data-mid="251548492" border="0" src="https://freight.cargo.site/w/1000/i/787be5a7651ecb910fe3e53d902c76f905b847d0e005f848bb68b1d0af72bf1e/1.png" /> <img width="1456" height="912" width_o="1456" height_o="912" data-src="https://freight.cargo.site/t/original/i/ca98bc91727e7ee0890cb1e700b17debd6628bf8b3261e6bdba4e7bafbbc5b56/4.png" data-mid="251548491" border="0" src="https://freight.cargo.site/w/1000/i/ca98bc91727e7ee0890cb1e700b17debd6628bf8b3261e6bdba4e7bafbbc5b56/4.png" /> <img width="1456" height="912" width_o="1456" height_o="912" data-src="https://freight.cargo.site/t/original/i/05c0c01c03b37b669aeb8b259debc9bdea1b0d1747cb1b2b689847d8cdbf3376/5.png" data-mid="251548490" border="0" src="https://freight.cargo.site/w/1000/i/05c0c01c03b37b669aeb8b259debc9bdea1b0d1747cb1b2b689847d8cdbf3376/5.png" /> <img width="1456" height="912" width_o="1456" height_o="912" data-src="https://freight.cargo.site/t/original/i/c137fd6952cbe677e54b4bd283b12ffb7cd7744a09e69a48502b9ac55de6bb27/Screenshot-2023-10-18-at-3.00.22-PM.png" data-mid="251548495" border="0" src="https://freight.cargo.site/w/1000/i/c137fd6952cbe677e54b4bd283b12ffb7cd7744a09e69a48502b9ac55de6bb27/Screenshot-2023-10-18-at-3.00.22-PM.png" /> <img width="1456" height="912" width_o="1456" height_o="912" data-src="https://freight.cargo.site/t/original/i/14f06d338f71ee7e60246ab1b8e9451deb1b32e93a6ddae9d806937ca94a8376/6.png" data-mid="251548496" border="0" src="https://freight.cargo.site/w/1000/i/14f06d338f71ee7e60246ab1b8e9451deb1b32e93a6ddae9d806937ca94a8376/6.png" /> The North Face Digital Experience &amp; Product DesignExecuted a comprehensive redesign of the digital shopping experience, employing a mobile-first strategy. This initiative encompassed the development of refined typography styles, enhanced navigation, and sophisticated modules for product imagery, detailed information, technology, and community engagement pages. <img width="818" height="436" width_o="818" height_o="436" data-src="https://freight.cargo.site/t/original/i/282b0819aa2f54aecd89838ed6f2f7c58ab0fdaffbbd03320ce0e26a5973ba0d/Screenshot-2023-10-24-at-12.38.10-AM5.png" data-mid="251548502" border="0" src="https://freight.cargo.site/w/818/i/282b0819aa2f54aecd89838ed6f2f7c58ab0fdaffbbd03320ce0e26a5973ba0d/Screenshot-2023-10-24-at-12.38.10-AM5.png" /> <img width="818" height="436" width_o="818" height_o="436" data-src="https://freight.cargo.site/t/original/i/71cc0f0e40a31eb2152daa60c5fc341e770f566ba2a407c3e4260e318ea82d20/Screenshot-2023-10-24-at-12.38.10-AM4.png" data-mid="251548501" border="0" src="https://freight.cargo.site/w/818/i/71cc0f0e40a31eb2152daa60c5fc341e770f566ba2a407c3e4260e318ea82d20/Screenshot-2023-10-24-at-12.38.10-AM4.png" /> <img width="818" height="436" width_o="818" height_o="436" data-src="https://freight.cargo.site/t/original/i/7b68e49f085c47f2d0661fb104f799d815541c06a3806cb0c1ea3cd07f323263/Screenshot-2023-10-24-at-12.38.10-AM3.png" data-mid="251548500" border="0" src="https://freight.cargo.site/w/818/i/7b68e49f085c47f2d0661fb104f799d815541c06a3806cb0c1ea3cd07f323263/Screenshot-2023-10-24-at-12.38.10-AM3.png" /> <img width="818" height="436" width_o="818" height_o="436" data-src="https://freight.cargo.site/t/original/i/426cb3fba1c34627eabe3d80f307072fd4aea376357e8ce87dac68d8db811948/Screenshot-2023-10-24-at-12.38.10-AM.png" data-mid="251548497" border="0" src="https://freight.cargo.site/w/818/i/426cb3fba1c34627eabe3d80f307072fd4aea376357e8ce87dac68d8db811948/Screenshot-2023-10-24-at-12.38.10-AM.png" /> <img width="818" height="436" width_o="818" height_o="436" data-src="https://freight.cargo.site/t/original/i/8fc919a8d91a4518f86e569ea6d0c32cbefb126001174cbf9cd9324ab05c6a91/Screenshot-2023-10-24-at-12.38.10-AM2.png" data-mid="251548499" border="0" src="https://freight.cargo.site/w/818/i/8fc919a8d91a4518f86e569ea6d0c32cbefb126001174cbf9cd9324ab05c6a91/Screenshot-2023-10-24-at-12.38.10-AM2.png" /> Robinhood Graphic Design &amp; AnimationDeveloped multiple key visuals and out of home animation for Robinhood‘s 24 Hour Stock Market campaign that was initiated over major New York media placements. <img width="2488" height="1486" width_o="2488" height_o="1486" data-src="https://freight.cargo.site/t/original/i/4fb3e5c4aacaa5519fa08d7c3533958177b1bc7935a125cedcf17df8e9c343b9/Screenshot-2024-02-23-at-7.58.53AM.png" data-mid="251548599" border="0" src="https://freight.cargo.site/w/1000/i/4fb3e5c4aacaa5519fa08d7c3533958177b1bc7935a125cedcf17df8e9c343b9/Screenshot-2024-02-23-at-7.58.53AM.png" />Calvin Klein Underwear Packaging&nbsp;Redefined the packaging aesthetics for Calvin Klein, encapsulating the brand's iconic elegance and modernity. The design harmoniously blends minimalist sophistication with innovative functionality, creating a visually compelling and tactilely engaging experience. Each packaging element is meticulously crafted to reflect Calvin Klein's commitment to luxury and contemporary style, enhancing both the consumer's unboxing journey and the brand's prestigious identity. &nbsp; &nbsp; &nbsp; &nbsp; <img width="1276" height="714" width_o="1276" height_o="714" data-src="https://freight.cargo.site/t/original/i/59527e042d66e23657248c492a5b17eee04c4e3414f65e105a00515d7caeadc9/Screenshot-2023-10-29-at-5.57.36PM.png" data-mid="251548503" border="0" src="https://freight.cargo.site/w/1000/i/59527e042d66e23657248c492a5b17eee04c4e3414f65e105a00515d7caeadc9/Screenshot-2023-10-29-at-5.57.36PM.png" /> Infosys Film &amp; Imagery Iga Świątek takes centre court in a global campaign featuring imagery that showcases the evolution of an athlete. Iga’s story showcases her ability to adapt her game within a single match, evolving in stages. Japan Airlines Digital Experience &amp; Product Design Engineered a cutting-edge digital experience featuring an AI-powered concierge, delivering bespoke, one-on-one interactive customer support. This advanced solution redefines personal assistance, providing passengers with a highly responsive and intuitive support experience tailored to their individual needs.